Reiki Music. Video Marketing

What does this have to do with eCommerce?

If you have your own business, it probably didn’t take you long to realise the immutable laws of Internet ecommerce (I-LIE, or if you an Apple Mac fan, iLIE). You may not have labelled like this, but here they are again;


1) Sell what people want

2) Find the people that will buy it

3) Make sure they know you have it and come to you. More commonly this is charmingly referred to as finding;

“Targeted traffic of a salivating audience” or some such colloquial.

It’s a standard O’Level marketing exercise 101.

Sure you can break the rules, and sell things that nobody wants to a handful, once, but you know that I-LIE (the Immutable Laws of Internet Ecommerce), makes sense if you want to be successful, repeatedly and consistently, and any time soon. And yet we often to choose to ignore I-LIE in favour of re-inventing the wheel, because “we know better”. OK so let’s re-invent the wheel…

1) How do we know what people want?

Well some of you wil be shouting “ask them” and in an ideal world you would be correct. But we have to know who they are first, and where they hang out, in order to ask them. So let’s ask someone else who knows. Google and other sellers who use Google! Brilliant! Our plan is much better than the old school one But the problem is that the only search data we can get from Google, because they value personal privacy so highly, is, well not terribly useful! OK so Angelina Jolies breasts will cause a spike every time they appear in the news, or on tele, and so on, but unless we are selling something to do with AJ’s breasts, how does that help?

Hmm…

But OK her breasts are popular so, oh editorial phopah from not pre-planning this article, we have a savlivatig audience (cough). Apologies for that connotation and mental image, it really wasn’t planned.

Anyway the point is, that is popular, may not mean there is anything worth buying, or selling, associated with it. And any way, do you really think life as “the scratch and sniff poster boy tycoon” will be totally fulfilling? Sure many flaws in this argument, but bear with me for a moment…

2) How do we know how they find it and how can we be there in that process? But what if we could approach this marketing problem from the other direction, and not ask the buyers, but ask our competitors, the exisitng sellers. Probably without their permission, or them even knowing about it.

Yeah now that sounds way cooler than the old school plan.

So how do we do that then?

Well it’s a lot simpler than you might think. Well at least it is, if you use my exclusive new tool. Yeah well, what did you thnk was coming?

But do you want INSTANT RESULTS or would you rather re-invent the wheel and probably get nowhere? More news of the tool will be revealed soon. It’s working title is “I-LIE 2.0″ but that isn’t it’s real name, which would give the game away.

THE LIMITED ELITE:

As you can imagine, the potential of this new tool is staggering. I mean no more waiting 2 weeks to guess if someone is simply insane, deliberatley trying to spoof the market, or actually making money. As 98% of people “fail” obviously something is going wrong with th eexisting intelligence and methodologies. I mean no more slaving over databases I mean the cream on almost any market, in an instant. Not just what is popular, but what “sells”. None of the insanity and vagueness of the Microsoft Commercial Intent Ometer (who did they survey anyway, 100 chimps typing Shakespeare?) No more having to test a niche to see if it is even worth testing. the testing has been pre-done.

This power will not come cheap and it wil be strictly limited to stop the market from being flooded. Should you want to get a chance to buy it, then pop some obscure email you will never check in to the form below. Oh no hang on, you may actualy want this email!


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