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Archive for August, 2010

Buying keywords and multiple level strategies

I recetnly made a PC desktop program to pull in “buying” keywords.

The difference with buying keywords is they are actually used when the intent of the surfer is on buying and purchasing, rather than just research or aimless browsing.

Certainly we can’t Read the rest of this entry »

Less is more – even in targeting

In a recent post, Greg Hasbit, the Canadian mirror of Eben Pagan, made the claim that businesses who don’t target a market, will fail. Whoa!

It’s not a new concept. But one we all tend to ignore, as we think what we do can apply to every one. Sometimes it even can. But even then it is still the wrong strategy.

But there are 2 key problems with targeting your market.

1) FEAR!

We are all afraid of making the wring choices. Of excluding the wrong people and going after the wrong people. It is always easier to do nothing and let fate take its course. But of course, fate isn’t a Harvard approved technique 😉

The solution is obvious, which is why nobody ever does it.

Read the rest of this entry »

But what keywords are buyers really using?

Imagine using the same keywords that buyers are?

Keyword research is one of those things that people either get excited about, or not.

But everyone pretty much uses the same keyword suggestions tool (from Google Adwords) and it is after all, only  a “suggestion” of whether they would return an advert or not, if that keyword was requested.

But of course it is back to front.

It will tell you how popular something might be, if you know it, but not really what is popular, if you don;t know it. Sure there are related and even semantic searches, but these have an alarmingly similarity between them, suggesting that they aren’t actual terms, but “pigeon hole” terms.

So what do “buyers” actually search for then? Read the rest of this entry »