Reiki Music. Video Marketing

Despite the climate, Google are still making money. More money than usual in fact.

This might also be because on-line advertising is seen as quantifiable (as it has measurable results and real-time results tracking metrics available) and because organic search is still “seen” as a way of getting fresh leads. With Google PPC of course, it’s a side door to organic search, albeit an unbelievably expensive one.

Whatever the reason, for the third quarter ending September 1st 2008, Google “profit” surged to $1.35bn (£778m), beating analyst forecasts.

But it was also good news for Google Affiliates who earnt $5.54bn (3.19bn), a 31% increase.

In fact paid clicks generally, rose 18% over the same period in 2007

Google chief executive Eric Schmidt commented that the economic downturn has created “uncharted territory“. He added: “We are very realistic about the macro environment, but we are optimistic about Google’s future.”

Schmidt also reported that web traffic and revenue growth were strong in all major parts of the world and searches were up in every industry.

This just reinforces my “science of recession”. Keep reading the blog for details of that report…

Or sign up for it if you want to…

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