Reiki Music. Video Marketing

Today at Tech Crunch

http://blogs.techrepublic.com.com/hiner/?p=628

they highlighted how well Eric Schmidt was doing at Google, with revenue over $21 Billion dollars ($5.19 billion this quarter projected out).

Going head to head with Microsoft, Google were finally winning because they were the “nice guys” who promoted the concept of exportable (and hence strangely importable, shareable and exchangeable in to them) data.

Here was my comment response, which may or may not get printed;

It’s easy to bash Microsoft because they are an impersonal unresponsive machine with a bad attitude.
But AFAIC Google are not far behind.

The concept of “exportable data” is very nice but there has to be somewhere to export it to, and Google, by choice or accident, are tieing people in knots.
It’s hard not to have something Google these days.

But in the front line, being a web publisher means needing organic search, and who dominates 66.2% of that?
The option is paid search and PPC. And who owns X% of that?

Now let’s look at paid search as an independent publisher perspective (mine).

Google imposes a massive premium and a stupid tax on its customers. The ad prices are inflated and not economic for the ROI. i.e. my ads would cost more than the profit on my product. You can blame my product if you want, but Google doesn’t assess your product. And this is before the customer even gets to see it.

With the same campaign on Yahoo, I am paying 20% less, getting 300% more and X% better conversion. (So my product is OK for a Yahoo market then…)
Thee only problem is I can’t access 75% of my market by only using Yahoo.

So in what way has Google not become an “impersonal unresponsive machine” like Microsoft? When was the last time you rang Google, or got an email response from them?
When was the last time they helped you personally or changed something for you? When will they?

Also on-Line apps are highly floored. Beside Internet connectivity causing a huge barrier, there are major issues with security, privacy and ownership.

If your payment that month hicups, or your Internet connection goes down, how do you access your data?
If your account gets closed, how do you get your own data back?
Local backup? Sounds like a non on-line solution to me, so why have the hassle and lack of freedom of using a mediocre, slow as the Internet application?

And whilst you are typing your email, and Google is (anonymously?) scanning it in the background to serve you relevant ads, they are anonymously not storing it against flags/trends in your personal user profile?

That will be a big no then.

Google are the polite street mugger!
“Here let me carry your heavy shopping for you. Let me pack and store your groceries for you in my own cupboard to give you more space for a potted plant. Hey let me tell you where to shop cheaper. Give me your money and I’ll buy the groceries for you.”
The end conversation can easily be;
“Sorry I’ve decided you can’t eat today as I’m too busy helping somebody richer” and “I’m bored with you. Here export your shopping to your own cupboard again.” And “I make my own mobile phone and network now, you have to use that and I own part of Apple so you have to use that too, oh and this and this”

It’s massive amount of faith needed in this relationship. And we know how common divorce is at some stage. Even if it is after 30 years.

I’m not sure how anything can become so large that it does not become “impersonal unresponsive machine” especially when it started out like that as well.

We need major and equal competition. Google already control 66.2% or organic search. Isn’t that a worry?