Reiki Music. Video Marketing

Here’s why you have been failing at SEO and PPC

Google are at war with web SPAMers, Scammers and black hat crooks. They always have been and always will be.

There’s been a continual cycle of algorithm changes and black hot foolery going on, which hinders Google from doing its job “delivering the most relevant search results to the user”.

The same applies to PPC Pay Per Click advertising. If you’ve seen your CTR cost SHOOT OUT OF CONTROL it is because people are panicing and con men are trying to pay their way in to favour. This doesn’t work for long with Google.

Lazy people who try to trick the system by using HyperVRE Adsense pages and auto content generation systems, are on a hiding to nothing.

Why?

Because finally Google have developed the system which means the only substitute for “hard work” is… “hard work”.

There’s been a lot of talk recently (over the last 3 years or so) about LSI – latent Semantic Indexing. And SILO navigation and site theme’ing to try and meet this new algorithm demand.

They go a fair way to beating todays pack. But the real answer isn’t LSI.

If you want to know what I think is the real Google sweetheart, then you need to ask.

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