Reiki Music. Video Marketing

Well OK they’re still coming in, I guess they always will

After the leak by Mr X about the Google Stupid Tax, followed by a similar story from StomplerNet in Naked 3 about “Focus”, followed by me buying a course on using CSS to order your HTML, so Google couldn’t get the order of importance wrong (jeeze) it’s becoming pretty clear.

My PPC Suggestions:

Stand by your convictions. Don’t even entertain bidding $1 for a click. It is just insane!
With average Joe landing pages, you are looking at 0.5% conversion. That means you need 200 click thrus to potentially get 1 sale. At $1 a click, you just spent $200 to sell your $X product. Does that add up?

Clue. Even at $197, you are still losing $3 per sale.
Tip. Just PayPal me the $3 and stay in bed. I will email twice you what a great and successful person you are in return That’s 100% more inbox traffic than you would get from your campaign and I’ll be thanking you, not asking for a $197 refund within the hour.

Sure you’ll argue that your conversion is not 0.5, but 50.0% because you have a hot product an your landing page is supremely optimised. GREAT! Teach me how to “guarantee” that and I’ll give you $200 right now!

• DO try the content network. But MANUALLY review the sites you are thinking of partnering with.
  As with everything PPC, “LESS IS MORE” so limit it to 1~3 phrase and 1~10 partners.
• Google seems to be the one that is stupid, and it seems to need a LOT of hand holding to tell it which way is up.
• Remember the advert copy needed for search and content are100% different concepts.
• Try Yahoo. My Yahoo campaign is 800% more effective. This will vary for different markets. Same for MSN.
• The MSN “buying mentality” tool is incredibly flawed. It seems to be based on word analysis, not on empirical data. The results in my campaign have proved WAY less effective in traffic or conversion. I’m open for advice on this, but empirically it hindered not helped me.

I’ll edit more of this post on PPC later.

Comments are closed.