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CRM vs eMail – the need for audience contact

I’m ashamed to admit, that like most SME’s I don’t keep in touch with my client base, as much as I should. OK so that’s a massive understatement, but…

Many of us (OK me) think that because we can web site publish, Blog publish, use direct email, that we are doing “enough”.

We may even publish via a slightly more interactive (sic – read “need to click” to turn page) Semantic Web 2.0 medium, like MySpace, YouTube, Twitter, etc.. that we are doing even more than “enough”.

But an artist is nothing without an audience!

Sure you may talk to your top clients regularly, in response to their customer support issues. Sure you may even respond to potential new customers and answer pre-sales queries in less than a year (sorry 24 hours).

You may even send out an occasional email to your address book, saying “hey go look at my website update”. Or if you have gone ALL THE WAY, you may even already use an email service like Aweber, to send them your entire web page.

Hmm!

For now, let’s just say I am checking out this –>

Aweber style bulk email autoresponder services

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