Considering how clever and Facebook savvy Altura Ventures are supposed to be, why would they release an Easy App Maker that is the epitamy of everything wrong and which fails of a Facebook app? Haven’t we got past POKE yet?
Ok no maybe we haven’t in terms of the FACKER generation (just look at Vampires) but there is ZERO game play in this. It is totally dependent upon how funny is the static picture and how RUDE can the text be.
The default template is “WET WILLY” which should give you a clue as to where this is going…
Oh come on Lee! FFS!
Lee, I appreciate it cost you next to nothing to create, but why? Surely this will damage the Facebook application market more than help, with everyone and their aunt doing a rude POKE clone.
But if you want to write your own RUDE POKE game then author your own RUDE POKE Facebook application away. Ha Ha ha ha…
But then let’s look at one of Lee’s very own in-house applications. His leading light to show how he can play the Faceback app market “oh so well“…
OK to be fair it is leveling off for a day now, will update this later on.
Bottom line, is the product lifecycle of any game on Facebook is pretty abysmal.
I’m not saying I can do any better myself, I’m merely pointing out that this is a FICKLE market, where game play and personalisation is pretty much the ONLY way to have a Facebook app “game” with longevity.
Briefly turning to alleged viral God Dan Raine (sidekick of Ed Dale) from the Immediate Edge, the alleged install base of users might be worth thousands on paper, but like most every other Facebook app out there, it only has about 2% of daily repeat users. A user to me, is someone who uses it! Advert impressions don’t happen otherwise…
Again I’m not saying I can do any better, in fact to date worse (but I am one man who is not an alleged viral God). SO whilst on paper the alleged install base of 60700 makes it theoretically worth $60,000 ~ $120,000 (or more), only about 1800 per day see any adverts on it. Now I make that about $33 per head to (theoretically) advertise “at them” every day.
Over a year, that is 9 cents per day per head. I guess that is still good (ignoring conversion) but it isn’t the promised land of 60,000 “customers”. It’s about 1800 customers in this case.
And bear in mind that in the case of In Ten Years, this is a fairly captive audience of wanna be’s lured via the Thirty Day Challenge (a free become an Internet Marketeer course, so the audience is very much one who does what they’re told in order to see how to make a buck. Ed Dale, the Dr Evil style genius behind the 30DC, is the current champion of IM monetising Facebook as a potential sales channel). And who can resist the charm and charisma of the apparent fumbling and rambling and kiss the baby photo shoot techniques of the Australian multi-millionaire, the Dale?
As there’s normally no relationship with app users, it’s hard to know if these are new users, or die hard users. By eye, over a non statistal sample, it looks like the userbase largely refreshes every 2 weeks. Probably (a total guess) 66% of these are shakers whose attention could not be retained. So every fortnight 2 thirds of your audience are new. I can’t work out what that means to unique impressions per year. If you can, please comment.
And the membership is actually 521 LESS today than it was on 13th November 2007. Despite the allegedly clever bumps in marketing activity, bottom line is the core userbase has slightly reduced.
In the case of AV’s Water Fight, Lee largely owns one of the major app ad networks, so getting impressions for new users is pretty seamless for him.
But at least I am identifying the problem and admitting it.
We are ALL going to have to try an awful LOT LOT harder, to win the hearts and minds of the FACKER generation.
I DO think I know what such an animal will be. It’s not something one man can pull off. SO if you want to come to the party, don’t waste your time making your own poke my wet willy (hmm I can see why they didn’t do wet fanny as the example) the smart money is inputting brains together and becoming a game powerhouse.
AFAIC it is the only way to crack the “top 5 pyramid law of Facebook apps”.
By all means prove me wrong. But these metrics indicate that whilst your wet willy may be hilarious for 48 hours or so, maybe even 2 weeks if you are a viral God, that downward hill, is the way that the MAJORITY of Facebook apps I monitor are going… down the hill…
Happy FACKING…
Peter
Aka not a God, not a viral guru, not a Facebook rich kid (yet), not with a wet fanny, and not playing vampires either, but definitely a FACKER… ( I think that’s what Lee said)
