Reiki Music. Video Marketing

Strange sources of sanity indeed.

Ever since the Frank Kern Mind Meld where he said to be truly successful you have do what you want to do (holy crap) I’ve been searching for some sanity in the real world, which, well basically, seldom, if rarely, ever lets you do what you want to do.

It’s also a strange coincidence (?) that many Internet marketeers are coming out of the wood work and telling “the truth”. What was once an idiot proof panacea of earning money on your sleep, is starting to be declared as “a business” which needs “work”.

I’m fairly confident that any one who has worked full time self employed will tel you, being self employed as not about escaping from the dreaded J.O.B. In reality it is several jobs at once and you work longer and harder hours. The difference in theory at least, is you will enjoy it. And you are your own boss.

I’ve been self employed for over 20 year and I can’t tell you of any time when I got up in the morning and could just decided not to work that day. What the hey! Clients don’t take miscellaneouss days off, and most self employed people, despite the Eban Pagan business success fairy dust, are key seminal members of their company and are basically indispensable. In fact, I seldom even get weekends off. Do you?

I’ve no doubt that there is a point, probably when you turnover more than 4 million, that you will have team around you that can fill in for you. But how many of us reading this are at that 4 million turnover level?

In fact how many of us are at what Brad Fallon of Stompernet calls the entry level of being in business, of having a personal salary of over $20,000.00 per month ($240,000 PA) which is almost a quarter of a million dollars in your own personal wages. He revealed n his personal block interview with some bloke called Rich Sefron. And I’m sure he is correct. A real business would be doing business in the millions. Why not!

But it is unlikely you will ever generate that much money “n your own”. And hence the final Internet Marketing illusion is shattered. So if you are lucky, you can make pocket money on your own and call yourself your own boss, but will you have enough to call it a business and to keep going, like through the “down turn” times approaching Will you be able to retire on your nest egg?

Now a “team”, even if they are outworkers, or freelancer contractors, is still a far cry from buying a PLR ebook, putting up a web page and earning money while you sleep. Isn’t it?

But if you think about it, why does a corporate employ so many people? If it was possible from the chairman to earn money while he sleeps, just working for himself, why wouldn’t he? Maybe there is something in this staff and team thing? Maybe the “machine” or the “system” relies on the little folk doing what they might consider as menial and boring task, like talking to customers Maybe someone does need to steer the ship and maybe someone does need to make sure stuff happens. What do you think?

So maybe a business, even an Internet one, means having a team. A team which needs managing. And probably needs paying “up-front” and with some security of an ongoing investment of their own time. Wow!

I’m guessing this probably isn’t news to you. But it’s stuff we al tend to gloss over and think it will fix itself when we get to that stage.

The story continues:

Since then, I’ve started re-reading the book by Michael Gerber, about “why” most businesses fail.

He sites the inner conflict of ones own personality and skills. The underlying principle is that the WORST reason for starting a business because you enjoy it or are good at doing it. Furony.com

But as a solo player, he is most likely correct. A great craftsman is usually a bad salesman. And an even worse administrator (paperwork). So yes there need to be people who think, people who act and people who manage. An army works on the same principle. It has for centuries. There are ground troops who actually fight, sergeants who manage them, and colonels who plan the battle. Each has a role and the role is valid.

If the colonels fought on the frontline, they may get killed, and they wouldn’t have tome to plan. They are also probably lousy managers. The sergeants may not be able to think quite as tactically, but they can motivate their troops and have working practical local knowledge of how to implement a plan, suffering as few casualties as possible. The colonels can’t get emotionally involved in managing the troops, or start thinking about them as people, or they would never be able to make a decision. People die in battles. That’s what happens.

So no one may want to stoke the ship boiler, or get shot at, but without them, no one is going any where!

Who stokes your boiler? You?

An on-line business is little different. You can’t be a ssoldier on the front line, manage your self and plan the battle and watch your competitors. Not on a reasonable scale.

So there we have a problem…

I do have a solution for it, but nobody seems that interested. And that is no surprise While people live the dream of selling ebooks in their sleep to make millions, why would they want a solution?

There’s more of this story to come, but you probably have to go pack a box or upload a file right now, or something…

I started this article thinking I was going to explain how a writing course influenced me for totally the wrong reason and an off-shoot comment about recession which made me relaise I must be doing something very wrong. Guess we’ll have to wait for that too.

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