Why research is not work

This is a place holder at the moment, while I complete writing this article.
It’s here to remind me that I said I would do it. But you’re welcome to keep coming back and looking how I evolve it. It’s a work in progress before you very eyes

I’ve read several studies recently that say in the employed work space, that only 2 hours of actual work is don3 per day, per employee.

Yes I laughed too. And it depends what you label as work.
But if you deduct all the time answering the phone, responding to emails, briefing a team, walking to another department, rearranging your pencils, and collecting your train of thought every time you get disturbed, you can see why that figure occurs.

Now many of you will be saying that reading emails and answering the phone and so on, IS part of your job. Yes probably. But very little of it is “productive work” in the sense that it generates actual income. When you are self employed, these “time thiefs” can bankrupt you!

The bottom line is we all only have so much time and only so much we can do in a day. In an ideal world there would be enough staff and less work, so that everything that needed to be achieved could be.

But that NEVER happens!

So in order to get the big things done, something has to budge.

Actually posting the order the customer has sent you, takes the immediate precedence over explaining to a tyre kicker that it is also available in 3 shades of blue.
When you are the best salesman, you can’t afford to divert your time on customer support or packaging. That’s why all these jobs exist and why delegation is even a word.

When you run your own business, as the visionary leader, your goal is strategy. tactics are for your manager to deal with. And implementation and action is down to the rest of your team.

I forget who wrote the 4 hour working day, but the outline of that was to concentrate on the good stuff.

The reality is that we spend 80% of our time achieving 20% of something inconsequential, leaving only 20% of our time to achieve the things which are worth 80% to our own bottom line.

A metaphor is it’s like tea. It takes 5 minutes to make and brew, but only 1 minute to drink. Sex without foreplay might be another metaphor, but one I should not be concerning myself with

Why Research is not work!

What is Research

What is the Answer

Why does it matter

What should you be doing instead?

When should you research?

Is there a better way to research?

How can I make my research productive, efficient?

How do I monetise my research?

What is the law of straight lines and circles?

What does {cough} mean any how ?

What proof do you have of this?

The Google Adsense Case Study: